Website
Analysis
01:
Overview
02: Own
website analysis
03: Competitor
website analysis
04: SEO
text analysis
05: Blogs
& forums text analysis
02: Own Website Analysis
Take
a look at your website. Is it performing to its maximum potential? Presuming
the answer is no, after all, why else would you would you be reading
this section? You could take the view that if it's not working so you'll
need to start from scratch, but sometimes it's the little tweaks that
make the big difference.
Website
analysis should be seen as part of the big picture for any online copywriting
project:
- 1st
we will gather all the information we can on who you are, what you
do and the message you are looking to convey through your website.
- 2nd
we will go through every page of your site to assess whether you are
communicating that message effectively.
- 3rd
we would usually suggest a competitor
website analysis to gather information on how your successful
peers sell themselves to their customers. To know what your competitors
are doing right and their weaknesses can often provide useful information
for your plans for changes.
- 4th,
with all of this information we are then able to formulate a proposal
to cover suggested changes in areas such as design, navigation, search
engine optimisation and website copy, which your site should undergo
to optimise its efficiency.
Visitor
perception is something that needs to be planned and co-ordinated to
be effective. The process of analysing your website is very important
but also quick and easy to do. Once finished we are then able, in consultation
with you, to create a full project plan for the changes to your website.
To
discuss any aspect of our service please do email
us with your name and contact number and we will call you
right back.
01:
Overview
02: Own
website analysis
03: Competitor
website analysis
04: SEO
text analysis
05: Blogs
& forums text analysis
